“Gita”取自梵文，其義為“如詩如歌的讚頌”，從另外一個層面，闡明了建立這個平台的理想 – 永續的真與善是必然，而美可以讓永續的感動親近並融入在我們的生活。
The concept of “sustainability” has mostly been communicated among professionals in the government, corporates, and non-profit organizations, lacking direct interaction with the general public. Nowadays, corporates that have established themselves in the sustainability field are calling out to investors and the public to pay more attention to and understand what sustainability is truly about. However, rational information and standards may make sustainability difficult to comprehend and hard leave an impression. With art reflecting the challenges and ideals of life, which well corresponds to the spirit of sustainability, the idea of leveraging art to demonstrate sustainability was developed. After sharing the idea to passionate friends involved in sustainability, things started to clear up and the first step was to build an online platform centered on nurturing a sustainable lifestyle. Complemented with art as an interface and aesthetics as connotation, Gita.Art was founded to cover artists, arts, products, stories, events, etc. resembling the essence of sustainability.
The word gita, meaning “chanted” or “praised in song” in Sanskrit, also signifies the ideals of this online platform. Genuity and benevolence is essential when speaking about sustainability, but aesthetics is the key factor that allows sustainability to blend into one’s daily life.