我們的故事
“永續”溝通與議合的工作，大部分僅限於企業、政府機構與NPO的相關人士，與一般的大眾接觸與互動不多。時至今日，在永續工作和績效做的不錯的企業都大聲呼籲，需要投資人與一般大眾對永續有進一步的了解；而理性的規範與知訊，總是太生硬，難讓人有印象、有感動。藝術創作反映了生活模式的挑戰與理想，與永續遙相呼應，因此有了以藝術呈現永續的想法；也一直尋求一個具體的作法，幸好周遭熱心並關心永續的好友不少；將這個想法與他們討論後，逐漸撥雲見日，落實的方式慢慢有了頭緒；著手建立一個無遠弗屆的網路平台，以永續生活型態為主軸，以藝術為介面，以美育為內涵，尋求報導符合永續精神與意涵的藝術家、作品、產品、故事與活動等等，Gita.Art於焉而生。
“Gita”取自梵文，其義為“如詩如歌的讚頌”，從另外一個層面，闡明了建立這個平台的理想 – 永續的真與善是必然，而美可以讓永續的感動親近並融入在我們的生活。
Our Story
The concept of “sustainability” has mostly been communicated among professionals in the government, corporates, and non-profit organizations, lacking direct interaction with the general public. Nowadays, corporates that have established themselves in the sustainability field are calling out to investors and the public to pay more attention to and understand what sustainability is truly about. However, rational information and standards may make sustainability difficult to comprehend and hard leave an impression. With art reflecting the challenges and ideals of life, which well corresponds to the spirit of sustainability, the idea of leveraging art to demonstrate sustainability was developed. After sharing the idea to passionate friends involved in sustainability, things started to clear up and the first step was to build an online platform centered on nurturing a sustainable lifestyle. Complemented with art as an interface and aesthetics as connotation, Gita.Art was founded to cover artists, arts, products, stories, events, etc. resembling the essence of sustainability.
The word gita, meaning “chanted” or “praised in song” in Sanskrit, also signifies the ideals of this online platform. Genuity and benevolence is essential when speaking about sustainability, but aesthetics is the key factor that allows sustainability to blend into one’s daily life.